Marketing Automation Software Kara Acquired by VisuWall
German-Latina Cofounder of Kara, Marie Berry, to Join VisuWall as COO
MIAMI, April 29, 2021 – Marketing Automation Software Kara Technology Inc. (https://getkara.co/) proudly announces it has been acquired by VisuWall, the leading out-of-home media company leveraging empty urban storefronts to engage with consumers in real time. As part of the agreement, Kara cofounder and serial entrepreneur Marie Berry has also been named as COO of VisuWall. Terms of the deal were not disclosed.
Founded in 2018 by Marie Berry, a German-Latina entrepreneur and marketing veteran who immigrated to the US in 2015, and Brandon Lane, former AirBnb and Palantir product designer, Kara has driven explosive penetration and saved millions of dollars in digital quality control for global brands such as TikTok. Its patented technology allows companies to scale "brand-perfect" marketing files across the thousands of media channels, formats and languages required today to participate in international commerce. From seamless approvals and automated creative updates, to streamlined export to HTML5 without any coding skills required, Kara is the operating system for content teams that scale.
The remote-first company relocated its headquarters to Miami in the summer of 2020 to be closer to its engineering talent in Argentina. A portion of this Kara staff will support the New York-headquartered VisuWall with technical system integration.
"As an international marketer supporting Fortune 500 companies, I experienced firsthand how stressful, manual and inefficient the production process is,” said Marie Berry, of Kara. “By joining forces with the brilliant female leadership team at VisuWall, I'm thrilled to help create exciting moments for consumers while bringing Kara's vision to the next level: exploring out-of-home, and creating a smart end-to-end solution that is uniquely positioned for the new normal post-pandemic.”
"Advertising formats simply cannot thrive without creative production solutions. It's a sticking point. The integration of Kara will ensure every single client whether a Fortune 500 global brand or independent B2B brand has an awesome experience with VisuWall. Gearing up for a massive proptech opportunity, we are elevating the game with AI and data that no other format can claim." Kobi Wu, Founder of VisuWall.
The news marks the second martech exit for serial entrepreneur Berry, whose brand growth and technology consultancy Chinatown Bureau was acquired by the large digital agency Icreon in 2020. Chinatown Bureau also served as the incubator for Kara.
For more information on Kara, visit https://getkara.co/. To learn more about VisuWall, visit https://visuwall.com/.
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